Company built on FEAR - Sales Representative HiBob Employee Review

1.0
Dec 23, 2019
Recommend
CEO approval
Business Outlook

Pros

- The other AE's/SDR's who have left and the few that remain. - Health Benefits

Cons

I find it interesting that the positive reviews (what few there are) continually use phrases such as "typical growing pains," "typical startup," and/or "lots of challenges but lots of opportunities too." These words are used to mask a systemic problem which consists of high attrition rates, poor communication, lack of any formal processes' (ie - onboarding/offboarding), and a lackluster product (constant bugs in the system). It's NO coincidence that all of the negative reviews have the highest amount of "helpful" votes. Also, notice how poorly written and vague the positive reviews are..."Great place to work but not for everyone" or "Great people who don't afraid to work hard." DON'T AFRAID TO WORK HARD?? I also think it's telling that the CEO is now taking it upon himself to respond to negative reviews. Hibob naively came into the US market thinking they could apply the same methodology that's worked abroad and be successful. Quite the opposite has taken place, quarterly and annual goals have not been met which has led to consistent pointing of fingers from upper management, who all sit in Israel. Marketing has not come within even 25% of their inbound goals for the year and the product team is consistently behind schedule on launching new features and/or addressing major flaws in the system. Internal communication may be the most painstaking process. HQ (based in Tel-Aviv) does not work on Friday's and you're dealing with a 7 hour time difference. This drastically impacts response times, bottlenecks deals, and creates suspicion when we're telling customers/prospects that the US market is our number one priority. Please be aware that no one from the product team, legal team, or finance team sits in the US. If you do happen to find yourself in an interview @ Hibob. I would recommend asking the following questions: *Also, it might be worth asking what the interview process is like. You may be subjected to several interviews with individuals who have no bearing on your day to day and be asked to come in on a whim for a 4th or 5th interview. "What has been your attrition rate since entering the market in November of 2018?" "How is the sales team tracking % to their goal?" "How many new US clients have you brought on board in 2019?" "What is the breakdown of inbound vs outbound leads?" "What is the avg number of demos that sales reps are running each month?" "How many leads should I anticipate receiving month in and month out?" "How much of the workweek is dedicated to prospecting and cold calling/cold emailing?" "How many partnerships/integrations have you created since 2018?" "How many events have you hosted in the US this year?"

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HiBob Response
6y
Appreciate your input here, and I'm sorry you feel this way. However, I do appreciate some of your comments and objectively disagree on others. My response is long, but addresses a lot of the points you raise. It’s true that the startup world has its share of challenges and the environment is not right for everyone. Successful startup employees are self-motivated and team players. They adapt to necessary changes and also contribute to change for the better. But most of all they expect to be part of the solution, not wait for it. Not defining this well enough at the start of the year led to some mis alignments in hiring. While it has not been easy, we have learned from this and are now with a strong team and understanding of the right fit as we grow our US team in 2020 and prepare for the next level growth of the business. You mention some questions that interviewees should ask - and they are very good suggestions. I encourage the same. Being thorough in the interview ensures a deep understanding and good fit for the employee and employer. You make several claims that I objectively disagree about related to performance, goal achievement and product releases. 2019 was a GREAT year for Hibob - we grew our team by 60%, doubled our revenue and the number of clients we serve, and achieved the revenue targets we published at the start of the year. We launched our US operations, expanded significantly into new parts of EU. We had several major product releases ON TIME including the second generation of our platform. We also raised a significant funding round (A) of $45M (this following extreme diligence by some of the world’s best known tech investors). Our 2 year growth trajectory is putting us on track to achieve “BEST OF” categorization in industry growth benchmarks by Q2 2020. I am proud of the success we have achieved this year - across the globe. I accept your feedback regarding internal communications and note that this is a priority for me and we will improve here. As a global company, location and time difference should benefit our employees and customers. I will put the appropriate attention here so we can address it. Regarding your advice to management, I again have to clarify and correct a few mistruths stated here. We do use the Hibob platform - from PTO, to Kudos (on average 1/day in 2019), timesheets, surveys and onboarding. We heavily use the bob/SLACK integration. What we don’t use bob for internally is compensation and performance reviews but its for security reasons. We’d be at risk of disclosing confidential employee information to any developer on the system. You also state that while we have made employee changes, we haven’t made changes ‘at the top’. It's simply not true. In 2019 we replaced our CFO and VP Customer Success, hired our first CMO and also a VP Sales in the US. I am very proud of the team we have built this year and the changes we have gone through to strengthen our foundation as we enter this next stage of growth.

Explore other reviews about HiBob

5.0
May 22, 2026
Recommend
CEO approval
Business Outlook

Pros

Great work life balance and work culture Everyone willing to genuinely listen and get better Right ingredients - matter of time before it shines at a bigger stage

Cons

Tough competition in the space company is operating

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HiBob Response
1w
Thank you for sharing your feedback and for being part of HiBob. We’re happy to hear that you’ve experienced a strong work-life balance and a culture where people genuinely listen and strive to improve. Building an environment that supports collaboration, growth, and openness is something we care deeply about. We also appreciate your perspective on the competitive landscape. As the industry continues to evolve, we remain focused on innovation, execution, and empowering our teams to help drive HiBob forward. Thank you again for your support and encouragement.
2.0
Mar 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Fully remote environment with a lot of flexibility. Most people across the organization are genuinely kind, collaborative, and supportive to work with.

Cons

There is a continued narrative around an upcoming IPO that does not feel grounded in current market realities, especially given broader trends where even much larger, much more established companies are holding off. Stop saying it is coming...it's likely not for a very long time if ever. The product was USED TO BE highly differentiated, but the HRIS space has become much more competitive and many alternatives now offer similar or better capabilities. In the U.S. market specifically, some of the company’s core messaging around culture and DEI does not resonate as strongly with buyers as it may have in the past. Things have shifted here and companies are not focused on this anymore. Payroll was highly anticipated but has not met expectations, and its limited adoption has made it harder to position as a strength in sales cycles. Even HiBob doesn't use it's own payroll to pay our employees. From a go-to-market perspective, there are challenges in selling upmarket. The brand and product positioning is not aligned with enterprise expectations, which creates additional friction in longer, more complex sales cycles. Leadership tends to stay optimistic about these dynamics but could benefit from more direct acknowledgment of market feedback and competitive realities. It's not working in the US at all. It never really has.

4
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HiBob Response
2mo
Thank you for taking the time to share such detailed feedback. We’re glad to hear that you value the flexibility of our remote working arrangements and the collaborative culture we encourage across the organization. Regarding the US market, it's true that there has been a major shift. However, the US remains one of our largest growth opportunities and we're ensuring a better product-market fit as we aim to scale. Our messaging is evolving to better reflect this. We appreciate the honest perspective on payroll, positioning, and the competitive outlook. These are areas we evaluate on a regular basis, and we're actively working on a more defined proposition and greater brand awareness. Finally, we're unable to use our own Payroll product to ensure the confidentiality of our employees' data. This is best practice amongst payroll organizations.
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