KIND reviews

3.9

61% would recommend to a friend

(248 total reviews)
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Daniel Calderoni

35% approve of CEO

49% positive business outlook

KIND has an employee rating of 3.9 out of 5 stars, based on 248 company reviews on Glassdoor which indicates that most employees have a good working experience there. The KIND employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Reviews by job title

248 reviews
1.0
Jun 4, 2017

KIND of a Joke...

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Casual dress code at work

Cons

Instead of telling employees not to post on Glassdoor, HR/management should be focusing on the larger issue at hand—even after lackluster efforts to improve employee engagement, turnover and frustration continue to plague the organization. While the idea of a “transparent” culture that encourages people to openly exchange ideas, feedback, and concerns with coworkers regardless of seniority, sounds promising, HR/management needs to understand that this behavior is not exhibited by most senior leaders and managers. If the organization wants to build this type of culture, the leadership team must first step up and lead by example. Regarding the senior leadership team, KIND is more concerned with bringing in additional executives instead of hiring more team members to help with the day to day functions that keep the business afloat. This leads to overworked and undercompensated employees who are expected to take on more than they are being paid or recognized for. Never in my career have I seen a company utilize temps as often as KIND does, proving how little the company is willing to invest in its people. The leadership team is quick to find solutions that are cheaper in the short term, but inefficient in the long term. It also does not help that these executives favor hiring people who they have worked with in previous jobs over well-qualified employees who have many years of experience with KIND. Together, these leaders are injecting a new type of corporate culture which boldly contradicts the values that KIND preaches about. With leaders referring to team members as “lower level” employees, how can KIND expect this place to ever have a culture that embodies kindness and empathy? This discouraging attitude and mindset is engrained into many of the new leaders who come from other organizations that are much different than KIND. Since I have just spent the last few paragraphs writing about the many failures of this organization, one thing I will give KIND credit for doing extremely well is building a façade and marketing itself to be a “cool” and “hip” place to work. While the perks seem great initially, there is a caveat to many of them. For example, it may seem as though the company is very generous with work life balance, starting team members with 21 days of PTO. However, there are no sick or personal days (PTO must be used), and on days with bad snow storms, members are required to work from home. If they didn’t bring their laptop home the night before, PTO must be taken. Furthermore, the equity that all full-time employees receive is also misleading. KIND has a policy where employees must give 60 days-notice before resigning. If a team member chooses to give the standard two weeks, all equity is forfeited—a disclaimer that the company conveniently leaves out when making its “we care about our employees” speech. All in all, this place is a complete joke. I’m very disappointed to say that I genuinely believed in the laid back and caring culture at KIND when I first joined. However, it didn’t take long for me to figure out what this place truly is—a circus from the 1930s that seems like all fun and games to spectators, but beneath it all, it is just a madhouse with overworked and underpaid employees and the CEO is the ringmaster, running this show to the ground.

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KIND Response
9y
We are very disappointed to hear that this has been your experience at KIND, and even more disheartened it’s clear that you don’t feel like you have a forum to be heard internally. We expect team members to come to us, their managers, or the leadership team, when issues arise. We also expect our leadership team, managers and team members to address and act in return. We sincerely value direct and honest feedback, and as we grow, we want to keep this practice alive. While we’d prefer to discuss this directly, our sense is that we might not have that opportunity so we’ll address some of your comments here: • We hire new team members based on evolving business needs, and in recent years we’ve made an effort to hire experienced leaders to help us pursue our vision for KIND. • If there is too much work on your plate, that is something you must raise with your manager and seek resolution on. If that fails you, we ask that you escalate further (to your department leader, HR or even Daniel). • We evolved our PTO policy to combine all our paid time off into one bank of time specifically to provide our team with greater flexibility and more control in how to use their PTO. To make it easier for the team to access health care, we also began bringing doctors, nutritionist, and mindfulness experts into the office each quarter. • Equity is such a unique piece of our compensation, especially in that all full-time team members are part-owners, regardless of where you are in your career. • We’re very proud of our ownership culture, which is the reason that every full-time team member receives equity upon joining our company. • As Daniel has stated, we call our team a ‘family’, so major life transitions, like changing jobs, aren’t mean to be concealed until the last minute. We ask for 60 days’ notice to help our team members in their transition, and so they can in return help in hiring their replacement and leave their team in a good place. We view our culture as a collective responsibility that we should all feel ownership of and something we can all have a hand in shaping. The measure of an organization is not in the problems it may have – rather in the way it comes together to solve them. You are right to expect more from us – and in exchange, we ask that our team also raise issues as they see them and partner with fellow team members in creating solutions. – KIND HR
1.0
Nov 19, 2018

Behind the Curtain at KIND

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Start up vibe meaning office layout and dress code Great for out of college starts Multiple opportunities to wear different hats in roles Summer hours ( strict monitoring on that)

Cons

Look you can rant and rave that Kind is really “Kind” to its employees. In fact you are correct, they are really upfront to all employees until you start questioning stategies and Company direction. It’s a 10+ year old company that still suffers thinking it can grow based on name and word of mouth. The company has stunted in growth for a few years now, that’s with advertising on TV. Goals for bonuses are unreachable and employee turnover is really high. Now with the partnership with Mars things will shake up, most partnerships do as Mars owns Kind shares. So as an investor they will push for change. Stakeholders want to make money and so they will make changes, even though leadership now says there won’t be. On top of that Portfolio (sku list) is massively big. That’s due to the fact that the company believes that new products are totally incremental. It’s not. The years of massive growth have stunted, so now the company falls to innovation which is just really cannibalizing base business. So if you are looking to join a growing team. Look elsewhere. Next on the con list, work from home flexibility. It doesn’t exist. Office attendance is a must no matter the case. The leadership team demands if you can’t be at the office you call in sick. Every job posting says lots of flex etc. It just means you can take a sick day whenever and that you can work from the office couch or outside the office on the street chairs. So make sure you have a shovel and rain boots cause you essentially work for a makeshift post office. When other companies have embraced WFH, Kind insists you can only be productive in the office. I guess Skype, or google don’t exist. It’s mostly due to th leadership being a bit long in the tooth. They walk around the office making sure everyone is there even during summer Fridays. I recalled friends of mine who took 2 hours commuting to the office. That’s 4 hours commute just to work 4 hours in the office. Flexibility is just a way to grab talent from other job pools. It’s really a transparent term. Be cautious with applying. On top of that pay is below average compared to other companies. Don’t be wow’d by Bonus and stock equity. Make sure your base is what you want cause bonus isn’t a promised and equity isn’t much vs the people that started there 5-10 years ago.

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KIND Response
7y
We are disappointed to read your review. What you’ve shared doesn’t represent what we are working to build here at KIND. We want our team to voice their opinions – this type of transparency is a core value for KIND and one that we celebrate and encourage. We would have preferred to discuss this with you directly, but since we likely won’t get that opportunity, we wanted to address some of your comments here: • Our workplace flexibility guidelines empower team members and managers to work together on solving work/life balance issues, and this is something we continue to evolve. However, nobody is walking around with a clipboard! We also have added chat/video conferencing technology onto all laptops, which makes it easier for the team to communicate from anywhere. • Our ambitious goal of becoming the foremost health and wellness leader has led us to engage a global partner that could help us accelerate our international business. This partnership with Mars is a very exciting one and means we’ll be able to bring KIND to more people worldwide. Know that our door is still open to provide more information about your experience. And at the very least, we hope you discussed your experience directly with your manager, department head or Daniel before parting ways. – KIND HR
5.0
Jan 21, 2018
Recommend
CEO approval
Business Outlook

Pros

Working at KIND is the greatest experience of my career. At KIND, you will find a culture where senior leadership is extremely transparent, where team members are always going out of their way to help and support each other, where work/life balance is at the core of the company’s priorities, where people are caring, treated with respect, and truly embody the value of teamwork. The culture at KIND is truly unique, and incredibly special. At KIND, team members have endless opportunities to grow professionally. KIND provides the resources team members need to advance their careers, whether it’s through continuous support in your job, or outlets for participating in trainings and earning certifications. KIND is a place where you are encouraged to be innovative, while also having opportunities to shape your job to reflect the personal goals that you want to achieve. KIND provides everyone with opportunities to make an impact, and it is extremely gratifying to work for a company which not only creates the highest quality products, but that also has an incredible social mission. Team members have opportunities to actively support the KIND foundation, which includes participating in days of service where the entire company volunteers in our local communities. KIND is working every day to create initiatives that drive positive social change, including KIND people, KIND causes, Empatico (to name a few), and I appreciate that team members are always updated on the impact these causes have. The perks are hard to beat (from massages, to yoga classes, to summer hours), but nothing can top working in an environment where the people you work with are kind, and are passionate about making the world a better place, one tasty snack (and good act) at a time. I would recommend a job at KIND to anyone!

Cons

I have none at the moment!

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KIND Response
8y
You’re making us blush! We appreciate you sharing your experience for others to really understand what we’re about. All that you mentioned plays a big part in what makes our company and culture unmatchable. Keep up the great work, we’re excited to continue on this journey with you! – KIND HR
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Glassdoor has 278 KIND reviews submitted anonymously by KIND employees. Read employee reviews and ratings on Glassdoor to decide if KIND is right for you.