People who want their online past erased are not college students with drunken photos, they're finance people who were caught embezzling, doctors who committed malpractice, folks who committed sex crimes, etc. Working with them is extremely demoralizing and feels slimy. Their hours are extremely long and they recently lost a lawsuit for not paying sufficient overtime. The company is led by a Harvard-guy who really drinks his own Kool-Aid and has a matching haircut.