Pros
Fun clients if fully bought into the social-first model and willing to push boundaries, no big tobacco and pharma is light Leadership is very active and Gary will join difficult client calls himself Int. training resources feel endless, keeping pace with innovations Internship doesnt require a degree, if entreprenual spirit and portfolio is strong while the output of social creative is high, have seen it drive performance results time and time again when shared in all-hands
Cons
Typical agency demand, particularly heavy on creatives; turnover has increased unfortunately with culture shift and removal of remote work Very difficult to learn how the agency operates for mid-level ext. hires if coming from traditional agency work, terminology and rebranding changes occur more frequently than i've ever seen, making it difficult to keep up leadership with Gary as CEO obviously protects poor-performers which contributes to losing business there are absolute rockstars that unfortunately carry the workload and become burnt out, with opps to level-up becoming more difficult in past few years
