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As Will Braithwaite of Advantage Marketing Partners agency Jun Group says, "a potential goldmine awaits online grocery platforms that motivate more impulse buys." #ecommerce #groceryretail
Few grocery manufacturers and retailers surveyed by Advantage Sales expect the number of in-person meetings to resume to pre-pandemic levels. #groceryindustry
The latest infographic by Advantage Sales' SMARTeam reveals nearly two-thirds of consumers are tired of cooking at home and more than half are bored with comfort foods. #homecooking
"The momentum of online shopping has somewhat abated with shoppers moving more toward the middle in the online-versus-in-store debate." — Liz Fogerty, chief strategy officer for Edge Marketing an Advantage Solutions Company. #shopperinsights
Just 59% of Americans surveyed say they will celebrate Thanksgiving this year, down dramatically from the nearly 90% of this group who said they celebrated last year. Download the latest infographic from Advantage Sales. #holiday2020
Holiday shopping will start earlier this year as consumers continue to engage online, according to a new report on Q4 marketing by Adlucent, an Advantage Marketing Partners agency. #holiday2020 #digitalmarketingtrends
Candidates are more engaged in finding the right fit, not only the right job." -- Advantage VP of Talent Acquisition Lawrel Aufmuth shares her thoughts on diversity and recruitment in HR Technologist #diversityandinclusion
Experts predict we'll see these retail trends spread and take new forms in 2020: concept stores and pop-ups; buy online, pick up in store; sustainable production and the convergence of physical and digital shopping experiences. #retail
Bryan Forbes of IN Connected Marketing, an Advantage Marketing Partners agency, shares his thoughts on why product makers and retailers need to rethink the fundamentals to capture the omnichannel shopper. #ecommerce #bricksandmortar
Back-to-school spending is expected to increase 1.8% to $27.8 billion, averaging $519 per student in households buying clothing, supplies, computers and electronics for children K-12. Most shoppers (60%) start school shopping 4-6 weeks before the first bell rings, Deloitte reports. #retail #consumergoods
