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This month, we brought more than 600 of our HQ team members and store leaders together in person for hashtag#AthletaWeek, a first-of-its-kind experience centered on connection, collaboration and setting the stage for the year ahead. Together, we deepened our commitment to Athleta’s mission, took a hands-on approach to innovation in our brand and performance product, and celebrated the incredible team members who embody the Power of We at our third annual Golden Cowbell Awards. And because movement is at the heart of everything we do, we closed out the week with our annual Athleta Quest—exploring fitness experiences from yoga and pilates to dance, pickleball and kickboxing, strengthening team connection along the way. Athleta Week was more than an event, it was a reflection of the energy, purpose, and collective strength that will drive us forward in the year ahead. We’re grateful for every team member who brings our mission to life and excited for how we’ll put this collective energy in motion in 2025 and beyond!
Women’s sports are experiencing an unstoppable surge—record-breaking WNBA viewership, sold-out arenas, and now, the rise of the Unrivaled Basketball. At Athleta, we’re proud to be part of this momentum by expanding our Power of She Collective with two incredible athletes: Lexie Hull and Kate Martin. Lexie and Kate embody the strength, resilience, and leadership that define our community. As part of the Power of She Collective, they’ll help shape product innovation, mentor the next generation, and drive meaningful impact alongside fellow Athleta athletes like Simone Biles and Katie Ledecky. As part of this announcement, we were thrilled to continue our work with Girls Inc. of Greater Miami, supporting young girls through mentorship and access to sports. Earlier this week, we hosted local youth at the Unrivaled league matchup, giving them a front-row seat to the power of women in sports. 🚀
Meet Michelle Goad, our new Chief Digital Officer! Michelle will play a critical role in enhancing our customers’ omni shopping experience and positioning the brand to lead with excellence in digital engagement. Michelle brings nearly two decades of expertise in social-first strategy and digital transformation to Athleta, making her the ideal leader to help our by women, for women brand continue to raise the bar in performance innovation. Her extensive background spans building high-impact, customer-first digital solutions across industries, and we’re thrilled to welcome her innovative vision and energy to our leadership team.
We're raising the bar at Athleta, solidifying our position as the leader in performance and design innovation. We recently announced Tania Habermann Flynn as our new Head of Design! Tania will play a critical role in our next chapter, fueling innovation and creativity across all aspects of our design pipeline. Tania’s deep expertise in performance, lifestyle and collaborations will be an incredible asset to our leadership and design teams as we double down on Athleta’s commitment to delivering unparalleled product designed specifically for women, by women.
As a Certified B Corp, we’re committed to using business as a force for good. Gap Inc. recently released its annual ESG report, highlighting some of the meaningful impact #TeamAthleta achieved in 2023. A few highlights by the numbers: • 100% of our cotton is from more sustainable sources • 100% of Athleta bags are reusable and made with recycled materials • 20,000+ items collected and sold via our Athleta Preloved platform in partnership with ThredUp • $175,000 donated to the Women's Sports Foundation through the Power of She Fund in recognition of the launch of our Power of She Collective, supporting women's equality in sports and beyond • $2.8 million in Community Development Funds directed to workers at four Fair Trade Certified™ factories since 2016 Check out the full report to learn more about the steps we’re taking to empower women and girls to build confidence, strength and belonging through movement!
Athleta Partners With Katie Ledecky, The World’s Most Decorated Female Swimmer, As Newest Member Of Its Power Of She Collective
Athleta Reimagines Performance Product With The Debut Of Revolutionary Train Collection
For the last year, Adam Davidson dedicated his time and energy to helping create Athleta’s first-ever branded yoga mat, block, and bag. Learn more about Adam's design career and what it means to work for Athleta.
In honor of Women's History Month, we announced a new, dynamic community of inspirational brand partners who are both accomplished athletes and champions of women supporting women. Aligned with our mission to empower women and girls, The Power of She Collective will have a unique seat at the table to influence innovative performance product, access personal and professional mentorship opportunities and participate in the brand’s Power of She impact programs. Learn more about our newest partners and our Power of She Collective!
Athleta launched its limited-edition Athleta Girl back-to-school collection designed in partnership with Simone Biles. The line features 15 items designed to help girls ages 6-12 feel inspired and confident wherever the new school year takes them. The new back-to-school collection marks another major milestone in Athleta’s landmark partnership with Biles, which was announced in 2021 with a shared mission of inspiring the next generation of girls. Biles’ new signature collection features an assortment of versatile activewear styles with unique branded trims, matte and soft sheen finishes and on-garment affirmations like “Use Your Voice,” “Courage is Your Superpower” and “Because I Can.”
