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Congrats Harvey, Connor & Emily! They are the most recent graduates of our technician program through Wisconsin Automobile & Truck Dealers Assoc! These rising stars are on-board and already making a difference at Bergstrom Chevrolet of Middleton. 👨🎓 We've partnered with WATDA & GM Automotive Service Education Program (ASEP) to create a hands-on mentorship program which includes tuition assistance, tool kits and skill-building alongside one of our veteran Bergstrom Automotive technicians. Ultimately, these bright young students will have earned career placement at one of our dealership locations. Know anyone who wants to join the program? Shoot us a message. #Bpride
August 15, 2023 - Bergstrom Automotive Announces Acquisition of Broadway Automotive. Bergstrom Automotive has reached an agreement to acquire Broadway Automotive, continuing Bergstrom's growth trajectory and adding to its long-standing position as the largest automotive sales and service company in Wisconsin. The acquisition solidifies Bergstrom's position as the largest automotive dealer in the Green Bay, Wisconsin market, adding Ford & Hyundai on Military Ave and Chevrolet & Volkswagen on Ashland Ave. With this acquisition, Bergstrom will now have over 1,000 teammates working in the Green Bay market. As part of the agreement, Bergstrom also acquires the Chevrolet, GMC, Cadillac dealership in Manitowoc, Wisconsin on Grand Ave. Each of these automotive campuses include Body Shops.
🎉 JUST ANNOUNCED: Bergstrom Automotive Named One of Top 3 Dealership Group to Work for in United States. Each year, Automotive News releases their Top 100 list of Best Dealerships to Work For. The rankings are based on team member feedback, winning culture, guest focus and high-performing successes. We're proud to announce that 14 of our Bergstrom Automotive teams earned the right to be included on this year's Top 100 list and, as a group, we've been named as one of the top three dealership groups to work for in the United States. #Bpride
Big smiles, big hearts. Each year, we team up with the United Way to help make a difference in the community. Today marks the beginning of our campaign! Each Bergstrom location is led by a "United Way Champion." We met with our Champions to kick off our annual giving campaign. With their help, we're determined to exceed our campaign goal and help make a difference. Great job, Champs! #Bpride #LiveUnited United Way Fox Cities United Way of Dane County Brown County United Way Oshkosh Area United Way
❤️ Best year ever in our Make-A-Wish Wisconsin partnership! Thank you! Together, we generated donations through car sales, oil changes, test drives and other fundraising efforts. Combined, with your help, $302,275 was generated to help kids and their families right here in our communities. During the month of June, we partnered with Make-A-Wish Wisconsin for our annual #DriveForDreams campaign. With the help of our guests, business partners and our entire team, we helped grant more wishes for local kids facing critical medical conditions. Together, over the last 23 years, our guests, our community and our teammates have helped generate over $3 million to grant hundreds of wishes. THANK YOU! Today, we celebrated with our Make-A-Wish Wisconsin team and some great Wish Families! #Bpride | #DriveForDreams
The results are in! Bergstrom Subaru of Green Bay service & repairs team is the best at taking care of guests! As a dealership, we're graded on many things, but none more important than how well we fix cars, change oil and deliver great experiences. Through the first six months of 2023, our Green Bay Subaru team is #1 in the district. Great job, Team! #Bpride
👏 Please join us to appreciate and celebrate all of the incredible women who work at Bergstrom Automotive for driving us forward today, and every day. Thank you! #Bpride | #IWD2022 | #internationalwomensday | #BreakTheBias
NOW OPEN! Expanded service, repair & parts facility in Appleton on Victory Lane! We've outgrown the current facility at our Bergstrom BMW Mercedes-Benz location. BMW & Mercedes-Benz are two of the fastest growing brands in Wisconsin. With more of these vehicles on the road, there is a larger demand for regular maintenance. Our team is moving into their new home! The new facility is bigger, of course, but it's also safer and has new, state-of-the-art equipment for our team, including four new lifts, each with capacity of 16,000 lbs, as well as, a large vehicle alignment rack. With this new equipment, we'll be able to provide maintenance for larger vehicles like Sprinters, cargo vans & RVs. In addition, we've expanded our parts area to allow for better shipping, receiving and storing.
Each year, Acura honors an exclusive list of dealerships that earn its Precision Team Award. The status recognizes those teams who are the best at taking care of their guests and running their business. Only a few dozen Acura teams in the country earn this award. Great job Bergstrom Acura team. You're among the best of the best!
Way to go Hayden, Carter & Jaime! These three are the latest rising star repair technicians to earn a scholarship through our mentorship program. Great job guys taking a major step forward in a fast-growing and evolving career field. As part of the scholarship program, each student gets mentored by one of our veteran technicians. In addition to earning a full-ride scholarship, they each get a Snap-On Starter Tool Kit.
