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GOAT’s annual print magazine, GREATEST, released its ninth issue. The latest issue spotlights four new cover stories featuring Peso Pluma, the leader of Música Mexicana’s global revolution, Yoon Ahn, AMBUSH founder and entrepreneur, Tyshawn Jones, the once-in-a-generation professional skateboarder, and sub, the multidisciplinary Berlin-based creative studio. The ninth edition also features provocative Mexican brand, Barragán, legendary fashion photographer, Nick Knight, Oscar-nominated costume designer, Shirley Kurata, the Eames Office and much more. Exploring the theme of innovation in the arts, GREATEST 09 brings together unique stories bound by innovators who are redefining what it means to break down barriers and expectations across fashion, music, architecture, design and culture.
Flight Club returns with its fifth installment of Flight Club Fridays, a music series first created in 2019 to showcase emerging and established artists along with their unique stories and perspectives. This year’s lineup includes four performances by distinct rap-vocalists and collaborators, Flo Milli, Veeze, Earl Sweatshirt & The Alchemist and Ot7 Quanny, featuring fan-favorite tracks and first-time performances of new music.
Division Street’s Ducks of a Feather has teamed up with Flight Club for its first ever in-store drop, releasing 225 pairs of the University of Oregon-inspired Air Max 1 ’87 Luxe ‘University of Oregon’ PE. The limited release is available exclusively at Flight Club locations in New York, Los Angeles and Miami. Additionally, in honor of Air Max Day, GOAT and Ducks of a Feather joined forces to release the Air Max 1 ’87 Premium ‘University of Oregon’ PE, sold exclusively on GOAT. Proceeds generated from both the Luxe and Premium editions of the Air Max 1 ’87 ‘University of Oregon’ PE will benefit participating University of Oregon student-athletes.
We are excited to announce that Foot Locker, Inc. has invested $100M in GOAT Group! As partners, we are committed to authenticity and introducing innovative experiences to the entire sneaker ecosystem. Both brands will combine efforts across both digital and retail platforms to create a best-in-class experience.
We’re working on a lot of exciting technology to further innovate the ship-to-verify model we brought to the sneaker industry. Our engineers are excited to share their stories and contribute to the wider tech community:
Our co-founders Eddy Lu and Daishin Sugano spent more than 10 years creating and leading startups before achieving success with GOAT.
"Whether you want to delight customers with a cool mobile app, build out automation in our warehouses or support your teammates in the tools they use every day, you can — and you can make a huge difference doing so."
Versace has partnered with GOAT to release their highly-anticipated Chain Reaction collection. This unprecedented partnership aligns the luxury fashion house with GOAT's passionate community of over 7 million users.
"The two college friends had no idea they would eventually run a super-buzzy online sneaker marketplace called GOAT that has scooped up nearly $100 million in funding and has 7 million fervent users."
With Greatest, we wanted to capture the industry's sense of community, while bringing together the spectrum of people who are inspired by sneakers. Our premiere issue features Fear of God's Jerry Lorenzo, Reddit's Alexis Ohanian Sr., Jason Markk, Inc., and more.