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What caused "unlimited” programmatic supply to become very limited during the last five years? Our COO Jay Friedman explains and shares 3 things marketers can do to move toward good-quality inventory at a fair price. http://glassdoor.com/slink.htm?key=vQHrs
Want to reach your customers everywhere? That's just one reason why people-based marketing should power your media plans, according to recent research by Goodway Group's Research Specialist Megan Simpson. Check out why people-based marketing is so popular: http://glassdoor.com/slink.htm?key=vQHRY
Pixels don’t buy products; people do. Show ads your customers actually want with people-based marketing. Our People-Based Marketing Stat Pack slides can help you make the case for activating a better data-driven strategy. Download the free Stat Pack slides here: http://glassdoor.com/slink.htm?key=vQHR0
People-based marketing is the industry’s latest buzzword, so you better know the essentials. Get all the answers you need from Goodway's own Ashton Gary in this Q&A blog: http://glassdoor.com/slink.htm?key=vQHRc
Advertisers can finally stop it with the megaphone marketing. Goodway Group's Director of Enterprise Partnerships Ashton Gary talks about people-based marketing via LiveRamp's IdentityLink solution in this AdAge article: http://glassdoor.com/slink.htm?key=vQHRl
Is the Honest Ads Act a viable solution for digital political advertising? Our COO Jay Friedman weighs in with @thedrum http://glassdoor.com/slink.htm?key=vQHRe
How is header bidding changing programmatic advertising? Our COO Jay Friedman shares his point of view with eMarketer: http://glassdoor.com/slink.htm?key=vQHRi
Whether you’re trying to attract your 100th customer or your 10,000th, identifying new audiences is a crucial part of growing your business. Goodway shares 5 tricks for how to attract new customers: http://glassdoor.com/slink.htm?key=vQYVc
Find out how we built an award-winning campaign that generated new leads for CTAM's CableMover initiative. http://glassdoor.com/slink.htm?key=vQYlo
Our COO Jay Friedman shares with AdAge how marketing agencies can turn the tables on consultants to win more business. Check out his 3 tips on how agencies can get their mojo back: http://glassdoor.com/slink.htm?key=vQYlb
