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Mediaocean Marketing Manager Rachel Lyall discusses the impact of COVID-19 and how we can all do our part to stay connected. “Offer useful insights, be genuine, and get creative about connecting with your audience. At the end of the day, there’s a human behind every single purchasing decision.” Read the full Econsultancy article here: http://ow.ly/WUnZ50D0ALv
Marketers must market the way consumers consume - seamlessly across channels. And while systems of record drive operational efficiency, they must also evolve. Learn more about how a modern system of record for omnichannel advertising permeates the ecosystem and enables advertisers to make strategic decisions.
Mediaocean appoints Stephanie Dorman to become company’s first ever Chief People Officer, and Nicole Brown to become Mediaocean’s first ever Vice President of DE&I - Congratulations Stephanie and Nicole! Read the full press release here: https://lnkd.in/dGhtPbW
First Connect Blockchain partnership! We partnered with Amino Payments to enable supply path optimization for programmatic media. Read the full press article here: http://glassdoor.com/slink.htm?key=vMs5z
Congratulations to Amol Chavan, Jyoti Chhabria, Pratik Jain, Sachin Kadukar, and Bharat Lalchandani, our Test Automation engineers in Pune, who won the top prize at TestAutothon's Hackathon conference!
How might Amazon’s broadband trial impact the advertising industry? A successful trial could have major implications for ISPs… Find out in this AdExchanger article by Ramsey McGrory, CRO at Mediaocean. http://glassdoor.com/slink.htm?key=vMHX3
“Local TV will reach ~$23B in spend, making up approximately 38% of total TV ad spend.” Read more about the continued power of local TV buying from Mediaocean’s Chief Product Officer Manu Warikoo here: http://glassdoor.com/slink.htm?key=vMHXO
Mediaocean Global Diversity and Inclusion brought together the best of our leadership, including Deborah Wahl, to discuss their workplace experiences, meaningful mentorships in their careers, and the state of female leadership. The panel was followed by an interview between Stephanie Dorman and Deborah Wahl where they dove deeper into Deborah's part experience and what motivates her today. http://glassdoor.com/slink.htm?key=vMa1I
C2V Studios' Chris Cunningham interviews Mediaocean's Bill Wise and IBM's Babs Rangaiah to discuss the importance of blockchain in the advertising ecosystem. http://glassdoor.com/slink.htm?key=vQpGZ
Just announced: Mediaocean is partnering with Vevo to enable agencies to access Vevo’s inventory within the Spectra platform! Read the full announcement: http://glassdoor.com/slink.htm?key=vQpNI