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“Nothing ever comes to one that is worth having except as a result of hard work.” – Booker T. Washington Labor Day is considered by most to mark the unofficial end of summer, but this annual holiday was established to honor the millions of hardworking people across the US. It celebrates all their important contributions and achievements that help drive progress. Join me as I wish a Happy Labor Day to not only the phenomenal, driven, and hardworking Pabst employees across the country, but to all of you who work hard every day! Thank you, Paul Chibe, CEO
PBR’s newest creative campaign ‘This is the Place,’ positions PBR as a destination that exists in your mind – somewhere unpretentious, that has all the comfort with none of the frills. A place that’s indifferent to the passing of time, classic and full of nostalgia. A place where the beer is cold and friendship is forever. And for the month of August, that place that exists in your mind is now a real life place you can actually visit! Introducing Pabst: The Place. A bookable motel experience at Grand Traverse Motel in Traverse City, MI. Three rooms have been reimagined and transformed to evoke the feeling of PBR, uniquely recreating places PBR is often found and enjoyed: a dive bar room, a vintage rec room, and an arcade room. The rooms will be live 8/1-Labor Day Weekend, and available for booking until sold out.
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