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April 2023 Trinity Life Sciences' Intelligence Newsletter brings you the latest thought leadership in the form of advisory briefs, white papers, webinars and more. Live Webinar | April 27, 2023 | 1:00-1:45 PM ET Far From Routine: Performance Tracking as a Source of Powerful Insight Assessing the impact of market events, advocacy, promotion and messaging is a key focus for Marketing and Brand leaders in life sciences. Stakeholder-perception tracking research is an often-overlooked strategic and tactical input as brands look to optimize their commercial performance. Come join Lara Lyeth, a Principal in Trinity’s Strategic Advisory (SA) practice, as she hosts a lively discussion on performance tracking with special guests Monte Smith, a Managing Director in Trinity’s SA practice and Viplav Shukla, an Associate Director in Trinity’s Insights practice. Key Webinar Topics • Proactively translating emerging tracker insights to action • Designing trackers to achieve learnings and efficiencies across brands • Refining strategy with stakeholder-perception research across launch phases
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"This partnership feels like a perfect match as we continue to expand and deepen our client offerings," said David Fitzhenry, CEO of Trinity Life Sciences. "It brings together both companies' industry-leading life sciences experts, our advanced data and analytics services, and Bain's expansive capabilities—in areas such as private equity, M&A, commercial excellence and digital transformation—to serve projects that rise to the C-suite agenda. We look forward to serving existing and new clients together with our truly differentiated offering."
When we started to talk about the potential partnership, it became clear that both Trinity and Havas Health & You had missions that were solidly aligned. Both companies know every decision impacts a life, and it is what gets us up in the morning,” said David Fitzhenry, CEO of Trinity Life Sciences. “To layer on sophisticated data, insights and analytics to branding and communications programs for our collective life science clients will be industry-changing. Addressing key areas such as launch, customer experience and application of technologies to advance omnichannel will be our focus.”
Today we celebrate Women's Equality Day at Trinity by acknowledging the steps we need to take towards a better future!