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2024 Rookie Week in Baltimore! 🎉
To kickoff Pride Month festivities, the Under Armour LGBTQIA+ Teammate Resource Group, UNIFIED, has curated a series of activities for members and allies to gather and celebrate as one community. Last week, our teammates heard from three inspiring LGBTQIA+ Under Armour collegiate athletes during a panel moderated by Unified leaders. This was followed by an evening of mingling, music, and shopping the ’24 Pride Collection at our Baltimore Brand House. We were thrilled to gather as a community to uplift LGBTQIA+ teammate and athlete voices, and look forward to many more moments to come together throughout Pride Month and the rest of the year to support and celebrate our teammates.
Under Armour was proud to present The Aspen Institute’s Project Play Summit in our Baltimore hometown. Our leadership spent the day with UA athletes like Mexican National Flag Football Team QB and Captain Diana Flores, as well as local sports heroes and Baltimore leaders to discuss ways to create more opportunity for young people to play sports.
Under Armour is proud to announce Yuron White has officially joined the #sqUAd as SVP, Sportswear, Run, Basketball/Curry and Collaborations. White is a seasoned industry leader with strategic prowess, a commitment to driving growth and innovation, and experience managing and developing a world class team. In his new role at Under Armour, White will be based out of the brand’s Portland Office where he will be responsible for creating both footwear and apparel to drive profitable growth and build exciting product. Read more at the link below! ↓ https://lnkd.in/e42TRgeY
At Under Armour, Sustainability and Innovation go hand in hand. In celebration of Earth Day, we sat down with teammates Courtney Oswald, Lead, Materials Developer, and Taylor Burgdorf, Lead, Environmental Product Sustainability, to learn more about how their teams work together to support our athletes and help us ‘Act Sustainably.’ “Our goal is to maximize the emotional and performance impacts while minimizing the environmental impact […] A great example is our work with Rival Fleece … we’re working to keep the awesome cozy warmth our consumers love but reduce fiber shedding so that it becomes an even better product for the brand.” Courtney explained. In December, Under Armour and James Heal partnered to release a break-through fiber shedding test method to help our entire industry better address the threat that microplastics pose to our environment. Taylor was essential in managing UA’s fiber shedding program. “I am most proud of the sheer amount work we tackled as a team. In the last year we filed the patent, finalized the method and kit, located a partner to assemble/distribute the kit, got the kits into the hands of 10 mills, won an award for our method, developed a reduced shed alternative to Rival Fleece, and kicked off making our method an internationally recognized standard.” Act Sustainably is one of the five core values at Under Armour; we are dedicated to creating innovative solutions that help protect our environment and make athletes
Under Armour and Curry Brand are excited to announce a multi-year NIL deal with University of South Carolina Guard, MiLaysia Fulwiley! “When it comes to the ability to change the game for good, nobody can speak to that more than MiLaysia,” said Stephen Curry, President of Curry Brand. “She’s changing the women’s game on the fly with how she plays and moves on the court. She has a unique style and flow to her game that I don’t think many people have seen in a long time.” MiLaysia made history this past weekend by becoming the first freshman in South Carolina history to be awarded the SEC tournament MVP. This full-circle moment began back in Fulwiley’s AAU days where she was a member of Team Curry, the AAU basketball team sponsored by Stephen Curry and the Curry Brand.
Under Armour’s VETS (Value Everyone Through Service) Teammate Resource Group recently tag-teamed with the DEA Baltimore District Office to host the 2024 Maltz Challenge at the Baltimore Ravens’ UA Performance Center. UA Athlete JP Lane joined the team to participate in a rigorous physical challenge aimed at paying tribute to the fallen members of the Armed Services. Participants honored Army Corporal Andy Dee Anderson, who served with the 46th Engineer Battalion at Ft. Rucker, AL. Corporal Anderson lost his life when their camp in Ramadi, Iraq, came under enemy fire; he was posthumously bestowed with a Bronze Star and Purple Heart. hashtag#UnderArmour and our VETS TRG is proud to partner with law enforcement, first responders and the Baltimore Ravens to support and honor our military heroes.
In the last week, the company announced a leadership transition that, effective April 1st, Kevin Plank will become the President & Chief Executive Officer of Under Armour, and Mohamed El-Erian will become non-executive Chair of the Board. You can read the email Plank sent to employees here.
#Disney and hashtag#UnderArmour teamed up for a unique collaboration in celebration of hashtag#Iwaju and the next generation of Black creative talent. Our design team, led by Sr. Footwear Designer, Reggie Wilson, collaborated with filmmakers from Disney Animation and Kugali Media to create one-of-a-kind designs that can only be seen in the new groundbreaking series. All episodes of Walt Disney Animation Studios and Kugali Media’s hashtag#Iwájú are now available on Disney+.
Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial ‘Forever Is Made Now,’ as AJ prepares for the Ngannou fight on March 8th
