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In celebration of #womenshistorymonth, we asked iHeart employees to nominate #womenleaders who are making a positive impact on others, particularly on the lives and careers of other women. We're thrilled to share some of the nominees, starting with Julie Donohue. One colleague put it best: "Julie has always expressed how important career development is on her team. I saw this even before I joined...She wants me to have a seat at the table and to be recognized for my accomplishments. She sees me." Thanks for all that you do, Julie!
In celebration of International Women's Day on March 8, iHeartMedia presents the third annual “iHeartRadio SeeHer Hear Her: Celebrating Women Who Make Music & Culture,” a celebration of women who make music, influence change, and sew the fabric of our culture. The special event will highlight influential female artists in music through in-depth interviews with Gloria Estefan, Lainey Wilson, Latto, and more with words of wisdom about equality, inspiring confidence, and career building. “We are thrilled to partner with SeeHer for the third year in a row on International Women’s Day to produce a special that not only shares the incredible, eye opening stories of leading women in the music industry, but will also inspire other women to take that leap and pursue a career they are passionate about." – Gayle Troberman, Executive Vice President and Chief Marketing Officer for iHeartMedia
We're bringing together the most influential and trusted voices in Black culture for conversations around social justice, pop culture, sports, mental health, news, and comedy. Join us, Charlamagne Tha God, Jess Hilarious, and countless other podcasters, celebrities, brands, and tastemakers in Atlanta this spring for unprecedented live podcasts, panel discussions, games, a Black-owned business marketplace, and more!
We are thrilled to partner with Meta to bring to life a state-of-the-art spectacle: “J Balvin Futurum: A VR Concert Experience.” “I’m always looking for new and innovative ways to expand access to art, and the VR space is one with limitless opportunity,” said Balvin. “The whole show has a futuristic vibe, including some crazy robotics twice my size. It will be one of my wildest shows ever." The Colombian artist will perform 17 of his biggest hits, including “La Canción,” I Like It,” and “Mi Gente,” all of which hit No. 1 on the Billboard charts. Part of the iHeartRadio Concert Series in VR, the show kicks off at 6 p.m. PT/9 p.m. ET on Feb. 17. Balvin joins previous performers such as John Legend, Carrie Underwood, and Kim Petras.
We’re thrilled to share that iHeartPodcasts has been nominated three times in the 34th Annual GLAAD Media Awards in the “Outstanding Podcast” category! These three nominees are: In The Deep: Stories That Shape Us https://www.iheart.com/podcast/1119-in-the-deep-stories-that-89654162/ Pridecast with Jonathan Bennet https://www.iheart.com/podcast/1119-pridecast-with-jonathan-b-96003359/ Las Culturistas https://www.iheart.com/podcast/256-las-culturistas-with-matt-31090140/
iHeartMedia is in for another year of podcasting and audio excellence! According to Reuters, 72% of media leaders plan to invest more in podcasting and digital audio in 2023, more than any other category.
“iHeartRadio Presents: 50 Years of Hip-Hop,” is a yearlong celebration of hip-hop and its impact on today’s society and culture. iHeartMedia will dedicate its multi-platform assets including broadcast radio, streaming, podcast and nationally recognized events and massive reach to share the story of artists and creators who pioneered the hip-hop sound, and the iconic superstars that followed who created the sounds that dominate music and culture today. “Over the last five decades hip-hop has evolved from a burgeoning fringe genre to one of the biggest selling formats in music and a leading force in global culture,” said Doc Wynter, President of Hip-Hop and R&B Programming for iHeartMedia. “We look forward to celebrating its 50th anniversary throughout the year with the artists and creators that shaped this genre.” The celebration will begin in February with a 12-part iHeartPodcast series “50 Years of Hip-Hop" and culminate with special tributes to hip-hop and performances at the 2023 iHeartRadio Music Festival in September and atthe iHeartRadio Jingle Ball Tour 2023 in December.
We are honored iHeartLand was named one of the top five metaverse activations of 2022 by Ad Age. "Among the many branded worlds created in Roblox in 2022, iHeartMedia’s “iHeartLand” is arguably the most expansive. The virtual space, opened in September, is anchored by a stadium that will host 10 concerts and 10 podcasts over the first year and even has its own sponsor in State Farm. Elsewhere, players can run their own radio stations, earn in-game rewards and exchange them for “iHeartBucks.” Tech corporation Intel also sponsors a venue called “House of Wonder,” where players can exchange “iHeartBucks” for power-ups that elevate the performance of their avatars."
POPSUGAR met with Gisselle Bances, SVP of iHeartMedia's My Cultura Podcast Network, a podcast network from iHeartRadio that houses more than 60 original Latinx shows. Similar to the changes we're seeing in the music industry with the popularization of Latin music and reggaeton, in particular, Latinx communities are also significantly impacting and changing the podcasting landscape. "Latinos are the fastest-growing audience in podcasting, so this is the perfect time for us to bring these stories to life," said Gisselle. My Cultura Podcast Network is dedicated to celebrating and elevating Latinx voices, stories, and content creators in English, Spanish, and Spanglish. Our shows are about inclusivity, representation, and the beauty of culture. Listen to original content from your favorite Latinx celebrities, social influencers, and top content studios at myculturapodcasts.com.
How do the smartest marketers cut through the noise? And how do they manage to do it again and again? On "Math & Magic," iHeartMedia Chairman and CEO Bob Pittman analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors. In today’s special episode of Math & Magic, Bob shares the mic with iHeart’s CMO Gayle Troberman for a conversation with Byron on the marketing strategies backed by science. As Director of the Ehrenberg-Bass Institute for Marketing Science, Professor and Author Byron Sharp has debunked marketing conventions and helped brands stick to what works. Byron wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth their salt. Listen to this episode of Math & Magic below.
