Custom Ink interview questions

I applied and received a response via email pretty quickly. A couple of days later I was doing a phone interview. The lady seemed nice and used the word "cool" a lot, as if trying to come off like a laid back progressive company. She was friendly and I thought the interview went great. I have a background in arts and crafts, customer service, and retail. But I guess I'm not what they're looking for. I thought it went great. But two days later. Nope. Don't get personal with them. They care about numbers and they want to make sure you can crank out the numbers on a daily basis. I thought I would've been a good fit but I got an email saying "due to the strong response for this job opening, we decided not to move forward as were considering better candidates for the role." Which really doesn't make sense in my opinion because they've been advertising that they're hiring ever since they day they moved into this place. If I'm not a good fit for the role, I don't know who is. Maybe if they actually hired some people they could simmer down with the radio ads, online ads, newspaper ads, magazine ads, recruiters etc who've bombarded Charlottesville on a daily basis ever since they moved here. Someone trying to justify their jobs maybe?

Started with a phone screen, followed by 3 in-person interviews with various team members including the company President and a written assignment interview round. There was a tour of the building the first interview that included an overview on each department which was very helpful. The teams and staff were all very nice and got along very well. They were very open about the company challenges as well as their strengths.