The Story of BetterUp - Account Executive BetterUp Employee Review

2.0
Mar 30, 2024
Recommend
CEO approval
Business Outlook

Pros

There are three shining stars: the people, the customers, and the offering. But apart from that, this place is a total disaster because of the leadership.

Cons

Here's the story of BetterUp. It used to be a soaring success story, growing steadily for four strong years under leaders who were practically doubling its size annually. The atmosphere was electric, and the leadership was revered. Then, last year, Alexi's insecurities threw everything off course and he lost respect from the team. Feeling threatened, he went on a firing spree, axing pretty much anyone in leadership who didn't march to his beat. The whole leadership lineup got a makeover, and unfortunately, the folks who were driving the growth got the boot. Instead, he clung to the "yes people" who've been coasting along, contributing zilch for the past couple of years, simply because they nodded along with him. Result? Zilch growth, and the same old faces that continue to threaten everyone. Surprise, surprise – the company hit a growth plateau last year and didn't grow, and now, it's like a ship adrift with no one at the helm. Alexi's sticking with the same crew despite zero growth, no marketing, no head of sales, no strategy, no future roadmap, and a seriously toxic vibe in the air.

Explore other reviews about BetterUp

5.0
Apr 10, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

High achieving (but friendly, collaborative) environment, great for driven professionals looking to uplevel their skills and career, flexible work schedule allows me to prioritize school pick ups and personal life, company wide summer and winter breaks every year plus "inner work" days off and volunteer days, career opportunities for advancement (at least in my dept.), You'll work with some of the most capable, driven, kind individuals. I've been here for 3+ years and have no intention to leave, I like the work I do and the team I work with.

Cons

High achieving, high performance culture isn't for everyone (clearly). If you're looking to coast, this is not the place for you. There are pockets in the org with bad managers or poor leaders, and I agree they should be weeded out ASAP because they're clearly bringing down the majority of the org which is filled with decent people who want to do the right thing and do good work. I wish they had a 401k match.

1
4.0
May 29, 2026
Recommend
CEO approval
Business Outlook

Pros

great client pool - smart, motivated leaders and would-be leaders in large organizations worldwide; little need to do independent business development beyond keeping public profiles up to date; billing and tracking payments one master client instead of many individuals; learning opportunities now with CEUs; opportunities to network with other coaches

Cons

AI emphasis is resulting in fewer sessions and lower client engagement and satisfaction overall; developmental science behind coaching being dumped as primary product selling point in favor of giving superficial, cookie-cutter responses to vague corporate behavioral buzzwords, fees low with continual downward pressure; no longer sustainable for highly trained coaches as primary piece of income stream so best coaches leaving or reducing available hours. Like a couple other platforms, it's becoming outsourcing of shallow upskilling at scale for all but the most senior leaders. That senior work is still quality coaching but too underpaid for it to make sense as anything but a way to fill excess capacity.

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