This is not for everyone. Like all revolutionary ideas there are going to be many people (especially when you first start) that do not fully understand the concept. It takes the right type of person to be able to do the math, separate fact from fiction, and express objectively the benefits of this revolutionary idea. If you are uncomfortable being a trailblazer, you do not have conviction in your own beliefs, or you are not mentally strong enough to move past obstacles and keep moving forward than you will not make it through ramp up. There also is a shared sense of family amongst the new franchise owners and if you are not interested in getting to know other people, sharing ideas, seeking out advice, and buying into a start up culture then this probably is not for you either.