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Study: Black Friday and Cyber Monday Each Present Distinct Opportunities for Both Consumers and Retailers A recent study conducted by Simon-Kucher & Partners revealed that there is still a dichotomy in how consumers approach Black Friday vs. Cyber Monday. Sixty percent of Black Friday shoppers browse through offerings in the hopes that they find the best deals, whatever they may be. Alternatively, 50 percent of Cyber Monday shoppers seem more intent on checking predetermined items off their lists, saying they are focused on purchasing specific products. Link to the press release: http://glassdoor.com/slink.htm?key=vMDij
Simon-Kucher elects next CEOs On January 1, 2020, Mark Billige, from the UK, and Dr. Andreas von der Gathen, from Germany, will take over leadership of the global strategy and marketing consultancy Simon-Kucher & Partners as Co-CEOs for the next five years. Mark Billige has been with the company since 2006. He currently heads the London office and manages the consultancy’s UK business. He advises clients from the internet, tech, media, and software industries and leads business with many of the company’s private equity clients. Dr. Andreas von der Gathen has been with Simon-Kucher for 20 years and is based in the company’s head office in Bonn. As global head of the Consumer Goods & Retail practice, he has built up and currently leads one of the firm’s largest industry practices. Both Billige and von der Gathen are Partners and members of Simon-Kucher’s board.
Monetizing Innovation Nothing ventured, nothing gained: Companies need to innovate not just to stay ahead, but to even survive competition. Despite this however, the failure rate for innovations is shockingly high: Nearly three out of four new products or services miss their revenue and profit goals. Find out more on the Simon-Kucher blog.
Focus on commercial strategies Building on over 30 years of experience with sales effectiveness projects, Simon-Kucher & Partners has developed an innovative Sales Opportunity Self-Assessment tool for senior executives and sales managers. The sales survey provides immediate, actionable results tailored to our clients industries and markets, along with a best-in-class benchmarking analysis across three sales categories: sales strategy, sales organization and deployment.
The global strategy and marketing consultancy Simon-Kucher & Partners continues its expansion in the United States with a new office in Texas’ largest city, Houston. The new office in Houston is Simon-Kucher’s seventh location in the States, joining Atlanta, Boston, Chicago, New York City, San Francisco, and Silicon Valley. The global representation raises to 39 offices in 25 countries.” Link to the press release: http://glassdoor.com/slink.htm?key=vM0fb
Record-breaking year for Simon-Kucher 2018 was a record year for Simon-Kucher with the strongest growth in over ten years. Revenue grew by 23 percent over the previous year, climbing to 360 million US dollars (309 million euros). The most important revenue drivers were US business, digitalization, and the Software/Internet/Media industry. Simon-Kucher has recently worked with 29 unicorns (innovative startups and young companies with a valuation over 1 billion US dollars, such as Uber), which is likely unique for the consulting industry. Furthermore, this above-average growth is spurred by the high demand for consulting support with digital topics, such as dynamic pricing in the tourism and leisure industries as well as the industrial Internet of Things.
