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iHeartMedia Welcomes Sarah van Mosel as Executive Vice President of the iHeart Audience Network With inventory sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting, the iHeart Audience Network (iAN) is the leading service brands can rely on to reach addressable audiences in premium audio inventory at scale. As EVP for the iHeart Audience Network, van Mosel will additionally assist with iAN sales operations, publisher development and podcast slate partnerships for iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac.
THE WINNERS ARE IN... The iHeartPodcasts Team Brought Home 8 Wins and 14 Honors at the 2022 Webby Awards!
PARTNER SPOTLIGHT: “T-Mobile is incredibly excited and optimistic about what 5G will do to revolutionize the ways we live and work and The Restless Ones podcast highlights this revolution,” said Callie Field, President, T-Mobile Business Group. “We’re thrilled the overwhelming majority of listeners find 5G as interesting and innovative as we do. And we can't wait to bring them more stories and insights from innovative business leaders with iHeart in Season 3.” Marketers are finding new ways to connect with listeners in audio. One option growing in popularity, particularly with media company iHeartMedia, is branded podcasts. T-Mobile for Business’ podcast, The Restless Ones, has 26 episodes so far and covers current business innovation in the 5G era.
JUST LAUNCHED: iHeartMedia announces the creation of the Non-Fun Squad, a first-of-its-kind non fungible token (NFT)-based media franchise and shared media universe! “There is no real precedent for this,” said Khalil Tawil, EVP and Head of Strategy for iHeartMedia. “Web3 innovations offer an entirely new IP paradigm allowing us to combine the characters from different universes and projects without running into IP rights issues. These podcasts will be hosted by voices that portray the various NFT characters, and we are only acquiring NFTs that allow us to freely bring to life iHeart-owned NFTs in ways that work for podcasts.”
The founder wants advertisers to view the network beyond niche budgets. “We keep having these conversations about equity, but these corporations have to look at us as equal as well … we shouldn’t be niche anymore,” said Charlamagne tha God on Tuesday, during a fireside chat with The Black Effect's President, Dollie S. Bishop, at MAGNA Global's second annual Equity Upfront.
Female podcast listenership is growing across the audio industry, thanks to more flexible living and working routines. This surge highlights a demographic marketers should not forget about, especially since podcast ad revenue is to hit $2 billion in 2023, according to predictions. “This is not by accident, this has been a deliberate plan of ours to create more and better content for female listeners to come into this medium faster,” iHeartMedia’s Digital Audio Group CEO, Conal Byrne, told Adweek.
EMPLOYEE SPOTLIGHT: Congratulations to iHeartMedia's SVP of Industry Marketing & Partnerships, Noelle Flores, for being showcased as one of Hispanic Executive's 2022 Leading Latinas! Hispanic Executive's annual 2022 Leading Latinas issue represents more than collective business expertise—it represents the power and potential of a community that is driving change across the world.
Premiering March 31, "Connections with Eva Longoria" finds Longoria and guests taking on complex topics that affect us all and break them down into lively, meaningful conversations ranging from spirituality to money, romance, food, politics and parenting. The projects span across genres -- two of the series will be hosted by Longoria herself including an interview series and a food and culture show; Longoria, along with actress Dania Ramirez, will also executively produce a scripted podcast series based on a true story. The upcoming shows further My Cultura’s dedication to celebrating and elevating Latinx voices, stories and content creators like Longoria.
iHeartMedia Strikes Deal With Super League Gaming for Metaverse Ads. Super League Gaming will take advantage of iHeartMedia’s existing relationships with thousands of brands looking to advertise in virtual worlds and introduce those buyers to Super League’s ad inventory on popular gaming platforms like Roblox and Minecraft.
iHeartRadio Wades Into Travel Planning With New ‘Podguides’ Tool Podguides, a searchable world map of audio travel inspiration from iHeart, debuts today. Podguides offers two ways to search: by destination and by interest. Click on a destination such as New York or Kathmandu, and you’ll find roughly a dozen episodes, all from different content creators. “Travel is still a small slice of the [podcast] pie. There is so much opportunity. But the audience that’s interested in travel is incredibly large...There’s something powerful about that word-of-mouth recommendation.” - Chris Williams, Chief Product Officer at iHeartMedia.
