I have tried to apply online and as a result talked with two different recruiters. Both of them concluded that my experience was not a good fit for what they were looking for despite my experience with control engineering, sensor fusion, motion planning and prediction, embedded development and exposure to real-world electromechanical systems. Well, whatever :)
I have decided to try once more via referral and it was so much better this time. The whole interviewing felt a bit stochastic. I believe it is most likely due to the rapid company growth and HR department being a bit understaffed. I had two phone screenings, on-site and several calls with hiring managers. In the end they were ready to talk about the offer, but I had already accepted another one. Overall, I liked the company, but I also have a feeling that they struggle from the rapid growth and the career trajectory for new hires is not very clear.