Unilever Graduate Scheme interview questions

Video Interview took me by surprise. The types of questions asked were very situational such as 'If you were an employee in Unilever and were presented with a task that senior execs may not agree with how would you contact them and what would you do... etc' and i was given a case study for a laundry detergent brand, who its targeted at, what kind of income level their target market has, asking me what i would do, where i would advertise.