Great business, managed and led poorly. - Anonymous employee ActiveCampaign Employee Review

Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.