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Helping others should be a priority for every business. So, when we got the chance to work with the Hartford Area Habitat for Humanity, we signed right up. If you've ever been interested in working with Habitat, check out our recap to see how it went and why it was one of our favorite Clarus Cares events. If you have worked with the group before, what did you love about it? http://glassdoor.com/slink.htm?key=vME5T
While Prime Day is a huge event for Amazon in terms of both sales and membership acquisition, it's actually an extremely important day for all retailers. We put together this article to show other retailers how they should be looking at Prime Day. http://glassdoor.com/slink.htm?key=vMEXZ
What a way to spend a day at the office! Here's looking back on our recent company outing to the Hartford Yard Goats Baseball game. If you're interested in a career at Clarus Commerce, watch our culture video at the end of the blog post and check out our job openings! http://glassdoor.com/slink.htm?key=vMB87
Consumers want to do business with companies that share their values and social issue interests. When it comes to building loyalty, it’s more important than ever for brands to stand for something. http://glassdoor.com/slink.htm?key=vMda0
It's no secret that we offer awesome work perks like flexible schedules, working from home, and Summer Fridays, but there's one underlying thing that allows us to do it! http://glassdoor.com/slink.htm?key=vMPMe
You've been seeing DTC brands pop up everywhere, but are they really disrupting retail? Our Senior Director of Marketing Brian Carl recently attended Forrester's Annual Customer Marketing Conference. He came back with 3 lessons traditional retailers can learn from DTC brands. http://glassdoor.com/slink.htm?key=vMvEJ
When it comes to loyalty programs, premium loyalty is a different animal. There are core competencies required to build, manage, and optimize a paid membership program that haven't been requirements in the traditional loyalty space. Our VP of Strategic Partnerships, Tony Muro, shares 7 reasons that brands should partner with a specialist like Clarus when thinking about paid loyalty. http://glassdoor.com/slink.htm?key=vMvvE
One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers. That means there are KPIs on both sides. Here are a six important reasons to consider when aiming to please both sides of your loyalty program, penned by our Senior Demand Gen Manager, Danielle Perez. http://glassdoor.com/slink.htm?key=vM5jQ
When we think of loyalty programs, we often don't think of customer service. That's because with most traditional free loyalty programs, we're simply asking someone to sign up in exchange for an email address or contact info. Then, points are accrued and discounts are given automatically. But when it comes to premium loyalty, customer service plays are a critical role. In his recent blog post, our Customer Service Manager Michael Procaccini explains why. http://glassdoor.com/slink.htm?key=vMCiu
Who doesn't love helping our furry friends? As part of our ongoing Clarus Cares events, we recently ran a pet food and supply drive for the CT Humane Society. See what we were able to collect over the past month and let us know if you have any ideas for future Connecticut non-profits we can help! http://glassdoor.com/slink.htm?key=vMA3z