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Last year we talked to Christopher Giles of the Oakland Athletics about the team’s decision to eliminate traditional season tickets in favor of a membership program. Here's why it's been a grand slam! http://glassdoor.com/slink.htm?key=vMAQ4
Can you name nine of the 11 countries represented at Epcot Theme Park? That was one of the many tough questions asked during Trivia Day! Check out the recap. And if you know the answer, please post it in the comments. It's Friday and we can't remember them all! http://glassdoor.com/slink.htm?key=vMA0d
Our CEO Tom Caporaso discusses the impact of premium loyalty on brand reputation with Stephanie Miles at Street Fight: http://glassdoor.com/slink.htm?key=vMAio
Jillian just got back from eTail West 2019 and did an awesome write-up about her experience. She was also able to snag some thoughts from other retail and marketing readers. Check them out! http://glassdoor.com/slink.htm?key=vMAvR
Our very own Kelley Gargano recently wrote this blog post about how to build loyalty moments through customer experience. Check it out! http://glassdoor.com/slink.htm?key=vMAvy
How do you make customers fall in love with a loyalty program? It's a very appropriate question for Valentine's Day. Here's the answer! http://glassdoor.com/slink.htm?key=vQZbv
Our very own Brian Carl explains why we use the term premium loyalty to describe paid loyalty programs. http://glassdoor.com/slink.htm?key=vQZ8S
How can you improve something if you can’t measure it? It's a management philosophy made popular by Peter Drucker and we think it applies to loyalty programs as well. In this new blog post, our SVP of Marketing Tyler Haskins talks about this from both a management and a loyalty perspective. How are you tracking your KPIs to make sure your loyalty program is gaining positive momentum? http://glassdoor.com/slink.htm?key=vQooz
In 2018 we saw a wave of changes in retail. One of the key focus areas for brands was in their loyalty program efforts. Retailers doubled down by enriching existing free loyalty programs, launching completely new ones, and stepping into the largest growth area of paid loyalty. So which loyalty programs are the ones to watch in 2019? We have a company filled with passionate loyalty experts, so we asked them. Here’s what they had to say. http://glassdoor.com/slink.htm?key=vQozi
Do you consider yourself loyal to a particular grocery chain? Or is it more of a convenience thing? Most customers visit multiple grocery stores, many grocery rewards programs are similar, and grocers operate on razor thin margins. Building customer loyalty in the grocery space is challenging. With that being said, there is still a huge opportunity to build loyalty in grocery with a membership program. Our very own Chris Cobb, who has lots of experience in the space, put together this blog post outlining the challenges and opportunities of loyalty marketing in the grocery industry. http://glassdoor.com/slink.htm?key=vQoyX
