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“Retail apocalypse” makes a great headline. There are lots of articles out there about "the death of retail". Haven’t you noticed large, vacant buildings that used to be department stores? Haven’t you seen anchor stores pulling out of malls? So, is retail really dead? For some retailers, it is. But for the ones doing it right, the sky is the limit. Here’s a great article and video from our board member Bill Brand about how loyalty programs play a big role in a bright future for retail. http://glassdoor.com/slink.htm?key=vQbou
"Experiential" is a hot topic when it comes to loyalty program benefits. And that's rightfully so because they create emotional connections with customers. But we can't lose sight of transactional benefits, either. Putting one against the other is the wrong approach. When it comes to building real brand loyalty with your customers, the best programs harmonize transactional and experiential benefits. Our very own Brian Carl explains how they both invoke emotional reactions in his blog post below. http://glassdoor.com/slink.htm?key=vQbMz
Chances are if you ask most people about loyalty programs, what comes to mind is points. Traditionally, that’s what loyalty programs have looked like. And just about every retailer invests millions of dollars into loyalty programs that all look very similar – points, discounts, transactional benefits. But do these programs build true loyalty? Do they really capture peoples’ hearts and wallets? There's something missing. http://glassdoor.com/slink.htm?key=vQbYT
It seems like the holidays were so long ago, but it's only been a couple of weeks. That's why we put together one last holiday blog post which recaps some of the fun we've had in the office over the last month. http://glassdoor.com/slink.htm?key=vQ3Jv
We couldn't find a list of all the loyalty conferences happening in 2019, so we one together! http://glassdoor.com/slink.htm?key=vQ3Mn
A lot happened in the loyalty space in the last quarter of 2018. Brands like Lululemon and Wayfair got on board with premium loyalty and Amazon continued to break sales records. Learn more in our latest retail recap. http://glassdoor.com/slink.htm?key=vQ3NB
We recently ran our first webinar on Premium Loyalty. In case you missed it, you can check it out for free below! http://glassdoor.com/slink.htm?key=vQ3Fq
Here are 5 New Years resolutions that all loyalty marketers need to think about for 2019. http://glassdoor.com/slink.htm?key=vQ3aG
Check out the biggest premium loyalty milestones from 2018. http://glassdoor.com/slink.htm?key=vQOhc
See what Santa has to say about customer loyalty! http://glassdoor.com/slink.htm?key=vQOrK
