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Thinking about joining the team at Clarus? Check out our new company video to get a little glimpse into why we all love working here so much! http://glassdoor.com/slink.htm?key=vQS6V
Once the initial launch of your loyalty program is over and everything went off without a hitch, you can sit back and relax, right? Not quite! Here is everything you need to consider once the program is up and running. http://glassdoor.com/slink.htm?key=vQSUJ
Loyalty is more important than ever. We live in the age of the customer, so consumers have more choices than ever before. The power has shifted literally into their fingertips. For retailers, that means that loyalty is more important than ever before. In this recent Nasdaq article, our CEO Tom Caporaso explores three reasons why loyalty is more important than ever. http://glassdoor.com/slink.htm?key=vQSLB
While many major retailers are getting on board with premium loyalty, there are some questions and concerns that our Business Development team has heard repeatedly. Our Vice President of Strategic Partnerships Tony puts these questions right out in the open and offers his insight to put our audience at ease. Do you have any questions about premium loyalty? http://glassdoor.com/slink.htm?key=vQSlp
We're proud to have been included this year as a hybrid loyalty solutions provider in Forrester's Now Tech: Loyalty Marketing, Q4 2018 report. Vendors in this category combine technology and services capabilities to address the broadest spectrum of loyalty requirements, from strategy to program launch and management to loyalty measurement and analytics. That's us in a nutshell! http://glassdoor.com/slink.htm?key=vQSPa
Finding the right loyalty program partner is one of the most important things that brands have to do. Traditionally, there were loyalty agencies (strategy) and loyalty technology vendors (platform). Each specialized in one thing, but not the other. Do you focus on finding the right strategic partner first? What about the platform itself? How do you connect the two? Well, there is actually a third approach: A hybrid approach. It's our approach at Clarus. It's in our DNA. And, it allows us to give our retail partners the best of both worlds. Learn more about hybrid loyalty solutions in our SVP of Marketing Tyler's latest blog post and let him know if you have any questions. http://glassdoor.com/slink.htm?key=vQqoc
CVS Health is launching a pilot version of CarePass, which gives members benefits for either an annual or monthly fee. It just goes to show that more and more major retailers are starting to get it. They're starting to understand that putting their customers at the center is everything. And, adding a premium tier will help strengthen their relationships with the top 20% of their customers. Here's why CarePass is a good... prescription... for CVS to fight off the "Amazonitis". http://glassdoor.com/slink.htm?key=vQqO7
Many retailers feel that amazing, experiential benefits and differentiating strategies are complicated and expensive. But, many times, there are quite a few low cost, high impact things they can offer their customers that they already have. Here are just a few of them! http://glassdoor.com/slink.htm?key=vQqp5
What's the deal with blockchain? And how is it going to affect the loyalty space? Our very own Jillian and Carlos attended the Loyalty Live 2018 expo in Chicago last week to find out. Here's what they took away: http://glassdoor.com/slink.htm?key=vQq0E
We live in the age of the customer, and that means the consumer has the power. They can simply pull out their phones and find the product they want at the lowest price shipped the fastest. They want it all and they want it now. If that’s what modern retail looks like, what should modern loyalty programs look like? Our B2B Marketing Manager Paul offers his thoughts. http://glassdoor.com/slink.htm?key=vQx6S
