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It's important to optimize any loyalty program, but premium loyalty programs are special. Find out why optimization is even more important when it comes to premium loyalty. http://glassdoor.com/slink.htm?key=vQxRw
Every company has two types of problems: Company problems and customer problems. Keeping your customers' satisfaction as one of your key metrics is an easy way to help bring the focus back to the customer. Our Senior Director, Online Marketing Brian Carl talks about this in his latest blog post! http://glassdoor.com/slink.htm?key=vQxeU
We've been recognized as a 2018 CT Top Workplace by The Hartford Courant! Yay! It’s not about the award itself, though. The award simply summarizes how employees feel about working here. Check out the full story from our CEO Tom Caporaso to see why we have won this award six years in a row. http://glassdoor.com/slink.htm?key=vQr18
A lot happened in Q3 2018. We saw Amazon have it's biggest day ever and Tiffany & Co. take a more youthful approach to appeal to a new generation. We even learned about the Oakland Athletics new membership ticket program. Check out our latest Retail Recap to see what we took away. http://glassdoor.com/slink.htm?key=vQrUO
The 80/20 rule states that 80% of our sales come from the top 20% of our customers. Premium loyalty is designed to give those top customers (customers who are willing to pay for great benefits) an even better experience. Our CEO Tom discusses this topic in his recent Nasdaq article below. http://glassdoor.com/slink.htm?key=vQrep
Whether a retailer runs its own loyalty program or works with a loyalty partner like Clarus behind the scenes, it doesn’t matter to customers. What matters is a seamless brand experience. Here are five of the key things our Creative team keeps in mind when working with our clients' to make sure the customer experience is completely on-brand. http://glassdoor.com/slink.htm?key=vQrtE
We spoke to Mercedes-Benz to learn a bit more about its exciting new vehicle subscription program and how the automaker is using it to build loyalty. Would you ever pay a monthly subscription fee to have access to all the vehicles from your favorite automaker? http://glassdoor.com/slink.htm?key=vQrAP
We’re thrilled to announce the addition of another well-respected loyalty authority, Carlos Dunlap-Beard. He's a Marketing and Business Development Professional with more than 25 years of experience. He has a true love for hashtag#loyaltymarketing and believes that it’s the key to future success for retailers. Check out his quick video to see why he's excited about his new role as VP of Business Development and read his interview in the comments below. http://glassdoor.com/slink.htm?key=vQk6z
We're excited to introduce Jillian Dimoff as our new VP of Business Development. She's a highly respected loyalty industry veteran with more than 15 years of experience helping clients achieve success. See what excites her about joining the team as well as the future of loyalty. http://glassdoor.com/slink.htm?key=vQku3
We like to get our entire team involved in content creation because we're a company full of loyalty experts. In our latest blog post, our Senior Demand Gen Manager Danielle talks about the most important thing you need to consider when it comes to retaining your best customers. Check it out and let us know what you think! http://glassdoor.com/slink.htm?key=vQMIO
