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We recently sat down with Robbie Kellman Baxter, a loyalty expert and speaker, to talk about brand loyalty. Robbie wrote the popular book "The "Membership Economy" and has coached brands like Netflix, so of course she has very valuable insights into the topic. Check out the interview here. http://glassdoor.com/slink.htm?key=vQMjI
Amazon needs physical locations to sell groceries, but does it really need them to bring people great movies and TV? Here are three reasons why Amazon would buy a movie theater chain like Landmark Theatres. http://glassdoor.com/slink.htm?key=vQQTo
We do a lot of awesome stuff at Clarus like interviewing MLB teams! Find out how the thinking behind A's Access has a lot in common with how retailers are rethinking loyalty. http://glassdoor.com/slink.htm?key=vQQ77
Companies like Restoration Hardware and Amazon have had tremendous success with premium loyalty programs, but are they a fit for every customer? The answer might surprise you. http://glassdoor.com/slink.htm?key=vQQPg
Here are the 7 most important KPIs we look at to make sure the premium loyalty programs we build for our retail partners are successful. http://glassdoor.com/slink.htm?key=vQIfc
Customer service is important in all loyalty programs, but let's face it. When a customer is paying to be a member of a premium loyalty program, the expectation is even higher. Here are three things that your customer service team can do to stay a cut above. http://glassdoor.com/slink.htm?key=vQIlm
Here's a guide to the 7 most popular types of loyalty programs with examples. http://glassdoor.com/slink.htm?key=vQIlG
Our CEO Tom's thoughts on where Amazon could be in 5 short years: http://glassdoor.com/slink.htm?key=vQm0e
We recently caught up with Keira Krausz at Nutrisystem to talk about customer experience and loyalty programs. See how the company shifted its focus from acquisition to retention by rethinking loyalty. http://glassdoor.com/slink.htm?key=vQmtY
As the excitement of Prime Day 2018 fades away, retailers should think about what the shopping holiday means for them. See what other top retailers did around Prime Day in this article by our CEO Tom Caporaso. http://glassdoor.com/slink.htm?key=vQmCn
