REI Retail Sales Manager interview questions

Recruiter set up initial interview. Completed an initial Interview via phone. Phone screen was about 8 questions discussing coaching, leadership, personal/hobby questions, what I liked about the outdoors, why REI. Definitely trying to get to know me as a person and what my leadership traits are. Overall a very positive experience. Seemed pretty comprehensive for just a sales manager job, but I guess they just are looking for how you'll be as a leader for one of their stores.

Had a phone interview, thought it went well but the recruiter did not like what I had to say. I described all my work experiences and all the achievements that I accomplished in life but that was not what they were looking for. REI is looking for somebody who is in the "lifestyle" of outdoor activities. This is completely fine but I thought I was interviewing for a job position, not to go on an outdoor adventure. It is great to have that connection with a job and what you are selling but in the long run you can learn how to sell the items through training.