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First Command Financial Services

Engaged Employer

First Command Financial Services reviews

4.4

87% would recommend to a friend

(574 total reviews)
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Mark Steffe

92% approve of CEO

88% positive business outlook

First Command Financial Services has an employee rating of 4.4 out of 5 stars, based on 574 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The First Command Financial Services employee rating is 22% above average for employers within the Financial Services industry (3.6 stars).

Reviews by job title

574 reviews
5.0
Jan 7, 2026
Recommend
CEO approval
Business Outlook

Pros

Working at First Command has been an incredible experience, especially as someone who moved from Sweden to Texas. Transitioning to a new country and career at the same time can be daunting, but the environment here made it seamless. What stands out most is the authentic and inclusive culture. It isn’t just "corporate speak"—the First Command family is genuinely enthusiastic about what they do and focused on doing it with the highest level of professionalism while keeping it down to earth and humble. The work environment is excellent, striking a perfect balance between being high-achieving and deeply supportive. If you are looking for a workplace that values transparency and offers a truly great culture, I can’t recommend First Command enough. It has been the perfect place to start my American professional journey. It might even be where I end my professional journey.

Cons

Coffee could taste more like...coffee

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First Command Financial Services Response
4mo
Thank you for taking the time to share your positive experience and the benefits of a career with First Command. We are committed to creating and sustaining a culture that inspires our employees and makes them feel appreciated and part of the First Command family. We value your feedback and thank you for telling your story.
1.0
Mar 15, 2018
Recommend
CEO approval
Business Outlook

Pros

There are no pros to this company and the other reviews are First Command PAYING their advisors to leave them.

Cons

All they can "sell" you from an investment standpoint are Class A high priced mutual funds which come with a massive 5.75% sales charge and over a 2% management fee. Their ENTIRE model is based off of WHOLE LIFE INSURANCE. If you do not sell it, you won't make money. They PUSH it on military that have $400,000 SGLI ALREADY. This policy has a MASSIVE commission for their advisors and is literally ripping money away from our military families. They are being deceived into buying a price insurance policy before paying off DEBT or putting money away in a LOW COST investment that almost ANY other firm can provide.

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First Command Financial Services Response
8y
First Command categorically rejects all of the allegations in this posting. These statements are patently false and bear no relation whatsoever to the honorable manner in which First Command conducts its business. At all times we act in our clients’ best interests. We are committed to a client-first culture that reflects the highest ethical standards and best practices of the financial services industry.
3.0
Aug 4, 2018
Recommend
CEO approval
Business Outlook

Pros

- First Command as a company is dedicated to their mission of "Coaching those who serve in their pursuit of financial security". - They are working on rebranding themselves to get back more to their roots - Most of the advisors truly care about their clients and put the client’s needs first - The Home Office support team is on par with the best in the industry - They will pay for you to get your FINRA licenses - For the most part, you control your calendar, so you are able to work in family events/dr appointments (double-edge sword; more below) - Descent chances for transition bonuses if you can meet their expectations, during the W-2 employment phase. Fairly good pay and compensation structure once you are independent as long as you can be a high producer. - Many great opportunities to advance if you want, but they will not pressure you to do so.

Cons

- There is a BAD "Frat-Boy" mentality and favoritism among the District Advisors, which can make for an unhealthy work environment. - The District Advisor (DA) can make or break your career. If you end up having any type of personality conflict with them, they can disengage from your business which can make it very hard to succeed. - The pay & compensation structure while you are a W-2 employee (a 9 month observation period) is somewhat low for the industry, especially considering they will NOT pay you any commissions on products sold during this time, however, the bonuses can help. - Current restrictions to soliciting on military bases makes it very difficult to meet clients that fall within your target market while new minimum income restrictions to work with non-military eliminate many well qualified people that could use the expertise. - Much of the leadership is out of touch with the current demands on the military (again, target market) and they expect that the clients can just take off work to meet with you whenever. While this might have been true in the 90’s and early 2000’s, the reality is that our military men and women are taxed on their time already. - With your core market being military and having frequent moves, you end up losing the clients you've built strong relationships with due to overly strict territorial boundaries. To make matters worse, since you've already serviced most of their needs, there is not much incentive for their randomly assigned new advisor to take the time to give them the same service you gave them. This ends up to an inconsistent experience for many clients. - If you're fortunate enough to make it through the hourly/salary phase and become an Independent Contractor (IC), be prepared to spend several thousand dollars right out of the gate for overpriced laptops, home office support fees, office bills, and many other on-going "business expenses". - Their idea of work/life balance is allowing you to pick which 60 hours you work each week, even once you launch your own business as an IC.

Viewing 1 - 3 of 574 Reviews

Glassdoor has 631 First Command Financial Services reviews submitted anonymously by First Command Financial Services employees. Read employee reviews and ratings on Glassdoor to decide if First Command Financial Services is right for you.